Make your whole team sound like one company.
CopyRefresh rewrites your drafts in your voice. The document comes back marked up, with a reason attached to every change. It works the same on an AI first draft as on the landing page somebody wrote in a hurry and nobody has opened since.
Nobody ever wrote the voice down.
Past a certain size, more people are writing in public than have a clear idea of how the company should sound. Nothing breaks, so nobody fixes it. What you notice is smaller: the homepage says “teammates”, the app says “users”, and the invoice email says “valued customer”.
Your onboarding emails don't sound like your homepage.
Different people wrote them, months apart, and nobody has read them side by side since.
The style guide is in a founder's head.
Which works until you hire. After that, everyone reconstructs the voice from whichever page they read first.
A reader gets a paragraph in and stops.
They haven't decided a machine wrote it—they just have no reason to keep going, because it reads like everything else they've read this week.
You've rewritten the same paragraph four times because “it doesn't sound like us.”
Each round, somebody edits from memory. None of it gets written down, so the next draft starts from scratch.
Set it up once, then it runs on every draft after that.
Teach it your voice
Pick whichever of these you already have:
- Paste 5–20 pieces you're proud of. It reads them and writes the rules.
- Upload the style guide you started drafting. It gets parsed into the same structure.
- Answer a short questionnaire if you have neither. Roughest of the three, but you get a v1 in one sitting.
Drop in copy
Paste it, or pull it from wherever it already lives.
A tweet and a long blog post go through the same process.
Get it back marked up
Your own document comes back annotated, with the changes marked where they happen.
- Accept or reject each change on its own.
- Ask why, and get the rule it came from.
- Disagree, and you edit the rule behind it, so the next draft follows the new one.
Stage
- Draft
- Refresh
- Review
- Ship
- Translate
Northwind is a best-in-class platform that empowers teams to unlock their full potential. Whether you're a scrappy startup or a global enterprise, our solution is designed to help you move faster.
We 10x your team's output and, furthermore, integrate seamlessly with the tools you already use, so that onboarding is fast, painless and, above all, intuitive for everyone involved.
This edit
“best-in-class” is on your banned list. You added it on 3 Feb.
Where the copy already is.
Nobody opens a separate tab to check their tone of voice.
Web app
Paste, import, refresh, review, export.
Slack
/refresh on any message or thread.
Chrome extension
Rewrite in place in Notion, Gmail, HubSpot, LinkedIn.
CLI + GitHub Action
Lint marketing copy and docs in the pull request, like a formatter.
API
One endpoint: text in, marked-up text out.
Drift report
A weekly list of the pages that have drifted from the profile.
Second language
Keeping one voice across a translation.
A Voice Profile is a document you can read.
Most tools keep your voice inside a prompt you never see. You can't read it, and you can't hand it to anyone.
Yours is a plain document you can open and disagree with, and when the tool changes a line it will tell you which rule in that document made it do so. It's versioned; when a rule changes, you can see what it said before.
A new hire gets the document on their first day, and the tool that checks their drafts against it.
We say
We never say
Two things people use the profile for:
Make the AI draft worth reading.
The paragraphs that spend sixty words saying very little come back as the thing they were trying to say.
Sentences that already sound like you come back untouched.
Hold everyone to the same written-down rules.
The changelog an engineer writes and the landing page a marketer writes both get checked against the same profile.
It won't flatten everyone into one corporate register. The odd habits go in the profile too, so if your headings are lowercase and you can't stand the word “users”, those are rules like any other and everyone's drafts get held to them. The changelog doesn't have to sound like the homepage either. Each one can carry its own rules under the same profile.
“Can't I just do this in ChatGPT?”
Mostly you can, one piece at a time, if you're the person who already knows how it should sound. It stops working once several other people are each doing it their own way.
| The alternative | What it's good at | Where it breaks for a small team |
|---|---|---|
| ChatGPT or Claude | Drafting anything, fast, for free. | Your voice ends up being whatever each person typed into the prompt box that day. And you get a new document back instead of a diff, so there's no record of what changed or why. |
| Grammarly | Correctness, and a generic tone dial. | Correctness only. It has no idea what your company sounds like, and its “confident” is everyone's. |
| Writer, Acrolinx | Enterprise-scale governance. | Built for brand teams with a content ops lead, an annual contract and a taxonomy to maintain. That's a lot of machinery for a team this size. |
| “AI humanizers” | Getting past a classifier. | Synonym-swapping until a detector changes its mind. Usually makes the writing worse. |
| A freelance editor | Taste. Real, irreplaceable taste. | Days of turnaround, priced per word. For the pages that really matter a good editor still beats us, and we'd tell you to use one. If a landing page is carrying your whole ad budget, hand it to a human. It's the everyday stuff that never gets to them: the macros, the changelog entries, the posts, and the next slightly better draft of the feature page. |
| Writing a style guide | Free, and the right idea. | Most teams never get round to it, and the ones that do end up with a document nobody opens, because nothing checks a draft against it. |
The short version
An editor for everything you don't have time to edit.
Startups between three and fifteen people.
- Several people write publicly, and none of them is a content designer.
- The founder still writes a lot of the copy, and hates that it goes off voice when they don't.
- You started writing with AI and everything is starting to sound the same.
- You inherited four years of mixed copy and a repositioning is coming.
- You'd write the style guide if you had a spare week.
Teams we'd turn down.
- Enterprise brand teams. If you have a content ops lead and a terminology taxonomy, buy Writer or Acrolinx. They're built for that job and we aren't.
- Content farms. Publishing at high volume is a different problem, and a review step will only slow you down.
- Anyone trying to get past an AI detector. For a class, a client or a marketplace. We don't tune for that and won't start.
Free during the beta, then priced for a small team.
If several people at your company write publicly and nobody owns how it sounds, the beta was built for you. Apply either way. You'll get a reply, and where this isn't the thing that would help, we'll tell you what we think is.
Design partner
Free
- Everything, unmetered, for the whole beta.
- Half price for as long as you keep the account, once we launch.
- A call with us once a month, so we can build the next part around what you actually hit.
Solo
$29/mo
- One voice profile, one seat.
- Around 50,000 words a month.
- For founders who write their own copy.
Team
$99/mo
- Up to ten seats, three profiles.
- Slack, extension, shared rule history.
- This is the plan we're building for.
Prices aren't final. Beta partners will help us set them.
The obvious questions.
Will it invent facts to make the copy better?
Do you train on my copy?
What if my team disagrees about the voice?
How long until it sounds like us?
Does it work in languages other than English?
What happens to my Voice Profile if you shut down?
Get your first Voice Profile.
Every page gets clearer, every email gets clearer, and clarity is what people buy and stay for.
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