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Let me first start off this post by saying, I do not have a huge email list. I’m in no way trying to say that Convertkit can help you get 10s of thousands of people onto your email list (although that may be true!)
I just want to share my experience of using this platform to grow my list and how it has helped me. And how I think it can help you out too.
So if you’re looking to start an email list or grow your current one, this post is for you.
I’m a big fan of learning how to grow your email list. It really interests me, probably because I like marketing and that kind of stuff.
But when I started my email list, I had no clue what the heck I was doing. I was adding content upgrades here and they and hoping someone would click on my little “Subscribe” button.
But as I’ve gotten more serious about my list and taking it to the next level, I decided to really dive in and see what I could do to actually make it work. And that’s when I found Convertkit.
WHY I SWITCHED FROM MAILCHIMP
Like most bloggers or online biz owners, I started off my email list by using Mailchimp. Mostly because it was free. Which was great.
To be honest, there is nothing wrong with Mailchimp and I know there are a lot of people who are happy with it. But for me, I didn’t feel like it could handle the growth that I was *hoping* I was going to be seeing on my list.
For starters, I had to pay to use the automation features (which I think may be free as well now.) And I didn’t like that. It wasn’t expensive, especially since I had all of 0 people on my list.
But I didn’t enjoy the setup of how to automate emails and all of the back-end stuff. I personally found Mailchimp to be less user-friendly and not as intuitive when it comes to setting up automations and creating content upgrades.
So I was struggling trying to set up automation to my non-existent list when I came across a bunch of people who were talking about Convertkit.
At first, I say Melyssa Griffin talking about it, and then the ladies from Think Creative Collective were raving all about it. And it seemed like more and more people had nothing but great things to say about it.
The cost was a little more than what I was paying before ($29 for your first 1000 subscribers) but I figured it would be worth it if it made the whole thing a lot easier.
So I quit Mailchimp, signed up for Convertkit, and never looked back.
OK, you’re probably thinking “That’s great Melanie, but I don’t care about your story, I want to know how to double my subscribers!”
And I hear you! So let’s get into it.
THE MAGIC OF CREATING A FREE EMAIL COURSE
The majority of my new subscribers have come from my free email course, which helps people learn how to write more authentic copy for their brand. And that’s helped me to more than double my email list.
It has been so helpful in adding people to my list without me having to do a lot of extra work.
The course consists of 5 emails that you get over a course of 5 days. Each day, I share tips and advice for helping you write your own copy.
My goal with that free email course is to give people value and help them achieve a small goal, which is to write better copy.
I love how easy Convertkit makes it to setup these free email courses.
When I was using Mailchimp, the process of setting up an automated email course was confusing to me. But with Convertkit I just go into the “Sequences” section and I can create each email and decide when I want each one to go out.
The whole process is a lot more user-friendly and intuitive. Plus, you can easily see insights about the email course, like how many people have subscribed or unsubscribed and which email they are unsubscribing from.
If you want to get serious about growing your email list, I think having a free email course is an absolute must. It continually brings in new people to my list all the time.
PUT OPT-INS EVERYWHERE
Another thing that I’ve done that really helped me grow my list has been adding opt-ins in as many places as possible.
It might seem a little bit like overkill, but I don’t think you can give people too many opportunities to connect with you.
I have an opt-in on my Home page above the fold (it’s on that main image so you can’t miss it when you first come to my site.) This is something I learned from one of my mentors Leah Kalamakis.
I also have a bar at the top of my site that invites people to opt-in. This is nice because it’s on every page and gives people easy access to the free course.
And I have an opt-in in my sidebar on the blog. I try to keep my sidebar as simple as possible, and honestly, I’m contemplating getting rid of it all together. But for now, I like that it gives me another place to put my opt-in.
The footer also has an opt-in form in it. So whenever anyone scrolls down to the bottom of the page they have a chance to sign up. I figure if they’re interested enough to read all the way to the bottom of a page, they may want to go further and sign up for the course.
Lastly, I also have a lot of opt-ins within my blog posts as content upgrades. These are worksheets, guides, checklists, etc. that go along with each post. If readers are getting value from a certain post, they can easily opt-in and download them.
I know it probably seems like a lot of work to set all these opt-ins up, but honestly, I’ve slowly added them all in over time so it wasn’t that difficult at all.
You don’t have to go and add opt-ins everywhere right now. Just start by adding one, then add another, and another. Over time they will compound on each other.
YOU CAN DO IT TOO
Seriously, if I can double my email list, you can do it too.
I know it can feel a little overwhelming, especially when you’re starting with a list of 0 people.
But if you consistently take action to grow your list, it will happen. You may not have 200 people by next week but that’s ok.
And if you have any questions at all about it, let me know down in the comments! I’m happy to answer any questions you have.